The Home Stretch

As we all know this is an important time of year for us high school students. I don't know if any of you guys are keeping a countdown, but we have three more weeks left of school. (13 school days to be exact.) So exciting. Time to celebrate. Summer is almost here. All of these we say with enthusiasm and joy because it has been a long year. But hold those notebooks fellow students we aren't done yet. We still have (as I already stated) three more weeks. These are probably the toughest weeks of a school year and the media doesn't make it easy to focus on school.

Right around the beginning of June, companies start to rev up their summer ad campaigns. Most schools get out for summer break at the beginning of June rather than mid-June like us. Companies start their campaigns now so they don't lose precious days on selling their summer stock to the teenager.

These companies put out alluring ads that try to distract us from finishing the year out on s strong note fighting until the last bell rings. I know the temptation set out by companies. Over the last week I have been having a struggle with myself to do my homework. All I want is to be on summer break and have the ability to sleep in, read my choice books and hang out with friends. I have to keep telling myself that giving up now won't help and to keep fighting on.

Prada just released their 2014 summer ad campaign. Lets take a look.

The actresses in this commercial are doing things you would do in summer. now i know this sounds a little weird let me explain. So they aren't explicitly at these things but certain clues hint at what they are doing. In the first third it looks to me as if they are at a baseball game but that also could be what i am projecting on the image. (I'll get back to that.) In the second third they are at a movies theater apparent by the popcorn they are holding. In the final third they are at what appears to be a concert. These are all very summery things they are doing. People commonly associate going to baseball games, movies and concerts with summer. Now coming back to the projection thing. It is very vague what is actually happening in the ad despite my observations. When I watched it a second time the first third actually looked more like watching tennis then baseball. But I sill told you baseball because i don't think of tennis as a summer thing. Prada wants you to project your emotion into whatever scene draws you more. You project your idea of summer and then associate it with Prada. Which I also noticed that no Prada products (hehe that rhymes) were ever shown during the ad.

I'm not trying to tell you all that you aren't working hard enough. I am making you more aware of the medias insistent pull towards giving in to the summer fever.