Doberwawa

The Super Bowl is the largest advertising outlet of the year. Every year millions of Americans tune into their television sets and watch the big game. Many people have large parties to watch the game and enjoy a good time of friendly competition with their friends. The majority of viewers are loyal football fans that have a passionate love for the game. Some however tune in for the double edged sword attached to the super bowl. That other edge is the commercials.

Super bowl commercials over the last few years have been built up to be the sudo advertisement of the year. Companies will spend thousands for a 30 second time slot in this prime time show. They will spend careful time planning out their smashing new commercial just for this occasion.

This year as always my family sat down to watch the super bowl with some close family friends. We focus more on the football aspect but if there is a funny commercial who is going to stop us from laughing. There was one commercial that especially caught my attention this year. This commercial was the doberwawa audi commercial.

I thought the interesting looking dog was hilarious. Audi in a way was using our need to nurture but not in the traditional sense. It wasn't like an "Aww this dog is so adorable I want an Audi becasue i can have an adorable dog too." It was more of an "Ugh that dog is so ugly I don't want a dog like that so I should get an Audi because they look so beautiful in that close up of the car."

It also uses the technique of wit and humor because whoever came up with that doberwawa thing is some smart cookie. I had no idea it was a car commercial until the end of the ad. Instead I focused on the funny doberwawa story.